Nile Roasters · Retail · Food & beverage · 2026
Nile Roasters · Monthly SMM retainer, doubled engagement
A monthly Social Media Management retainer that replaced a scattered freelance chain. Engagement rate doubled in Q1.
2×
Engagement rate
1.4% → 2.9%
+112%
Follower growth
monthly, YoY
4
Reels per month
shipped on cadence
The brief
Nile Roasters (a direct-to-consumer coffee brand) had been running Instagram off a rotating cast of freelancers — no calendar, no voice, no reporting. They wanted one team, one retainer, and a monthly report they could read in 5 minutes.
What we shipped
- Monthly SMM retainer: 16 static posts + 4 reels + moderation + report
- Content pillars locked (product / behind-the-bar / customer voices / brand)
- Shared content calendar in Notion, updated every Sunday
- Story graphics ready for the campaigns team to fire ad-hoc
- Monthly analytics report with 3 next-month suggestions
Results (Q1 2026 vs Q4 2025)
Engagement rate went from 1.4% to 2.9%. Follower growth doubled from ~600/month to ~1,200/month. And — the actual point — Nile's founder stopped answering DMs at 11pm.
